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Diti Bhasin, MBA

Principal & Chief Strategy Officer


A leader with an unconventional path, Diti, is a strategist with street-sense. Fueled by her learning difference, she began a successful beauty business at the age of 23. As a child of entrepreneurs and immigrants, Diti knows first-hand the dedication and ingenuity it takes to build successful outcomes. She is known for her results-driven approach and ability to bring creative solutions to the table. She has led strategy, marketing, development, and communication programs within minority-serving non-profits but pivoted her career to the for-profit sector without sacrificing her mission-first ideals. She has served as a Co-Chair of the Diversity, Equity, & Inclusion Committee, as well as a Board Member, for the Public Relations Society of America’s National Capital Chapter. Diti holds a B.S. in Communication from Arizona State University, Magna Cum Laude, and a Digital Marketing Certificate from Cornell University. She also earned her Master of Business Administration, as well as a Graduate Certificate in Strategic Management, from George Washington University School of Business.